Sara has been working in digital marketing since 2006, having begun her career in Spain in publishing. Sara thrives on looking at businesses objectives and ambitions and translating those into sound commercial strategies and actionable tactical plans.
She has managed millions of dollars of media for companies such as Google and Ancestry and has worked with start-ups on shoestring budgets. She’s also delivered social media strategies for the likes of TUI and National Theatre and has launched social channels from scratch for brands such as Matilda The Musical.
Sara has her head firmly in the commercials, looking at the hard metrics of a business’ digital and overarching metrics while championing the creative side that draws customers in. It’s therefore not a surprise she loves testing.
Sara has been a supporter of analytics and data since before they became the foundation of digital marketing, helping bridge the divide between analysts and C-Suite in companies.