Nick has worked in digital marketing since 1998. Moving to Russia in 2003 he specialised in multilingual SEO while broadening his knowledge across paid media, content and PR. During this time he contributed to the Russian digital start-up community; working with Yandex, the Federal Assembly of the Russian Federation and the US State Department.
Returning to the UK in 2011, Nick then built and led marketing teams at Arena Media, Havas Media Group and the Dentsu Aegis Network. As the technical SEO lead at Vodafone Group Plc. and SEO programme owner, he has improved online performance, sales and customer experience across 22 international markets.
As an advocate for raising standards in the search industry, Nick judges the UK, EU and MENA Search Awards and contributes to SEMPO. He enjoys speaking at conferences on the topics of mobile/data-first marketing, cross-channel campaigns and technical SEO. Outside work, he enjoys cycling and taking part in Prince’s Trust cycling events.