Nastasya Savina has 25+ years of experience in managing global marketing and communications in corporate and startup environment. Extensive marketing experience, few top educations, an excellent global network help Nastasya develop marketing & communications strategy and successfully execute it. She is proficient in marketing research, development of positioning, creation of globalised websites, and communications for global tech companies. At the spare time, Nastasya writes articles, organises conferences and panels, trains and coaches.
Nastasya holds three degrees: from State Academy of Management (1992-1996), MIRBIS (Marketing MBA, 2000-2002), and London Business School (Executive MBA, Jan. 2007 – July 2008) – one of the top global business schools. In 2018 Nastasya qualified for Diploma of Professional Marketing from the Chartered Institute of Marketing, UK.
Nastasya have started her career in Informix Russia (a DBMS company) as a marketing coordinator, in 1998 she moved on the PR manager position in the Art.Lebedev Studio (design services). From 1999 to 2017 Nastasya worked in ABBYY (an AI document processing company), leading global corporate communications and HR. She was part of the essential team that transformed an ambitious local startup to a global player with a leading industry position and 17 offices around the world.
Starting from February 2017 Nastasya leads 1step2market, a marketing agency that helps local companies go global and land their business “softly” in the UK. In the last few years, 1step2market supported a few companies in researching their overseas customers, creating globalised websites, generating dozens of publications in the international press, stimulating sales, organising few events as well as opening and managing a legal entity in the UK.
From 2018 Nastasya leads Just AI UK, a conversational AI company, which helps to automate customer and staff communications with personal assistants, chatbots and voice skills.