We have spent time to pool the collective experience of Torque consultants, to construct the most detailed audit frameworks we believe are available for enterprise. They cover the various challenges that clients give us, from SEO analysis, paid search auditing to competitor benchmarking.
These audits give Torque consultants the data they need but it is important to understand that the real value is in the insight delivered on top of these deliverables, and presented to your team.
Our audits can then be used to generate workflows, supported by Torque or deployed by your internal or external teams independently.
Marginal gain projects
Based on Kaizen, this approach has been made famous recently by the British Cycling team, with their wins at the Olympics and Tour de France.
They employed a series of optimisations from redesigning the bike seats to make them more comfortable and rubbed alcohol on the tires for a better grip. Even slight improvements of 1% compounded over time and resulted in significant gains.
Torque experts look for these types of opportunities within your digital processes, where incremental improvement can be made. Over time, these gains will translate to an increased rate of digital acceleration.
Test and learn cycles
Digital acceleration sprint planning allows us to break down complex projects into bite-sized pieces. We structure these with test-and-learn activity to establish the business value and return.
Once tests are conducted and lessons learnt through retrospective analysis, you can more easily scale-up or re-prioritise your digital activity.
This agile approach gives your organisation flexibility to adopt new digital tactics and opportunities. That makes it ideally suited to large enterprises, where you want to inject innovation but need to prove the business rational behind each step of the activity.