DATA & MEASUREMENT
Allowing you to make data-driven decisions to rapidly improve performance.
Digital engagement is driven by data
We understand the importance of data. In substantiating our strategy and commercial business cases, In measuring impact and scaling up success digital campaigns. In maintaining best-practice and governance across digital channels. All our work starts with data analysis and we’ll establish the visualisations you need to keep your digital transformation on track.
While each project has its own unique challenges, here are some typical projects that we have been engaged in previously.
We can perform a deep-dive on your analytics set up to ensure you are correctly measuring all digital channels. We can help with commercial models where required.
Dashboards and reporting
We use the latest MarTech platforms to deliver cost-efficient data visualisations that will enable your teams to function at a higher level.
Building data lakes
Brands are waking up to the value of their 1st party data. We have deployed projects to collect this data and utilise it within best-practice deployments.
Tool stack auditing
With in-depth experience across all the leading digital marketing tools, we can audit your current setup to ensure your getting value for money and the tools/data you need.
An essential exercise for those brands with physical bricks and mortar stores. We can demonstrate the roles stores play in your purchase journeys and how to accurately measure this.
We have deployed projects that use Martech and 1st party data to drive content creation across their sites to reduce call centre demand, increase search visibility and market share.