Sales and growth
Digital offered a way to connect to your customers 24/7, without restrictions on customer location or language. However, these digital channels need to be optimised to drive sales and growth.
Torque has deep technical knowledge across all digital channels, from organic (SEO) to paid channels and affiliates. We understand mobile and desktop journeys and how brands need to optimise for all devices, even including voice-enabled ones.
Our team can help optimise and tune up your existing channel performance to increase growth, leaning on decades of specialist experience. We can help develop new channels, such as search to broaden your channel mix and help you better balance marketing budgets.
A key advantage to bringing business functions online is that they then become available 24/7 from any physical location. For sales, digital has obvious advantages over traditional bricks and mortar.
However, this approach has wider applications than sales. Digital journeys are becoming increasingly important for support, ensuring customers have positive experiences, repeat purchase and evangelise your brand. It also prevents them resorting to more resource heavy and less immediate support solutions, such as call centres.
This approach is also suitable for promoting internal HR or training content for employees to allow them to find the information they require. By employing search and reducing friction all these experiences can be optimised.
Clients often give us the challenge of developing new digital channels from the ground up. Some common use cases can be around developing the organic (SEO) channel to balance out their current paid channel costs.
Other times we are looking to develop an entirely new marketing channel that are exploding within the marketing space, such as voice search, Amazon Marketing or Digital PR. Torque experts will deliver a plan to develop and launch these new channels to expand your marketing mix and meet targets.
Talk to us about the channels you would like to explore or let us identify the opportunities we see across your business.
These user journeys are complex and require a strategic approach to maximise the opportunities. Torque experts understand the channel interactions that drive a successful omnichannel approach.